2012 Audi A7 – The Hangover

If you’re a gearhead, or even a fan of automotive, you have likely seen the press from a number of prominent Auto publications that have each awarded the 2012 Audi A7 2012 Car of the Year honors.

We beg to differ.

The honors bestowed upon Audi for the A7 is simply a case of Audi becoming complacent after riding a wave of success with some of its previous releases in the Audi A8, R8, TT RS, and the Audi A5.  The A7 is bloated and unnecessary.  It lacks thoughtfulness in design, at least in the rear half, where its evident that the Audi design team became lazy.  It’s akin to what happens after excessive drinking, pizza eating and partying.  The Audi team came to work hungover and before you is the outcome.  The hangover was so bad that the chief designer of the A7’s rear didn’t bother to actively collaborate with the A7’s front chief.  The redeeming quality is that the the Front chief and his team didn’t bother to party.  They stayed diligent in their work and thoughtful in their approach.

We know that the A7 didn’t win purely on the basis of design.  It also won on its interior, technology and driving dynamics.  The reality is that it didn’t take a great deal of effort to win on those fronts.  Audi has done pretty well with its interiors and technology, especially with the latest iteration of the Audi A8 leading the way.  The previous generation Audi A8 wasn’t bad either.  Audi is also well regarded when it comes to driving dynamics.

So, what is so spectacular about the Audi A7?  From our perspective, absolutely nothing.  Audi missed a huge opportunity with the A7.  It had a chance to create a true 4-door coupe, something along the lines of a Ninja throwing star; aggressive, edgy, and sleek.  The front design team seemed to have that in mind.  The rear team seemed to be focused on trying to mimic Citroen and garnering the attention of Family Car Guide, where the A7 earned the distinction of ‘Family Car With The Biggest Trunk’ – an honor shared with the Ford Taurus / Lincoln MKS (both share the same platform) and Chevy Impala.

These prominent Automotive publications that bestowed the Audi A7 2012 Car of the Year honors are guilty of drinking Audi’s Kool-Aid.  Of course, it does not benefit them to tell Audi the real truth about this car.  It is simply a disaster.  Once the hype wears off, and a couple of years pass, the Audi A7 will be recognized for what it is, a lackluster automobile with a lazy and bloated design.  Regrettably, we’ll be forced to accept this disaster for many years to come.

-Gent

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2 comments

  1. Pingback: 2013 Lincoln MK Z: The New American Ambassador « Forgotten Gent

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