The Ground Rules Of Aimless Pursuits

“So at the risk of knocking the hustle, we’d like to roll back the clock to an era of aimless pursuits. We’re thinking of model trains, whittling and intricate genealogy charts. Build a canoe. Just don’t sell the canoe—and, if possible, restrain yourself for tweeting about it. You’re doing this for yourself, not for your career, your reputation or your personal branding. Once you’ve got the ground rules down, you might start to enjoy yourself.”



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